Is a Sherri’s Crab Cakes Franchise right for you?
- Would you like to be your own boss?
- Do you like meeting people?
- Do you want to supplement your income with seasonal, weekend work?
- Are you looking for practical royalty fees & startup costs?
If you answered “Yes” to these questions, then consider joining Sherri’s Crab Cake team as our newest Franchisee! Want to learn more? Let’s talk. Provide us with some basic information on how to get in touch with you so we can start the conversation!
The Sherri’s Crab Cakes’ Story
Our story begins in 1996 when Keith & Sherri Behney founded Sherri’s Fun Foods. While attending various outdoor festivals and shows, Keith and Sherri saw there was a wide variety of food vendors but noticed very few selling good, fresh crab cakes. So, they started extensive research and product testing while also searching for a suitable partner for their new venture.From this, Sherri’s Crab Cakes was born. With each festival and each sandwich sold, word of our fresh, savory Crab Cakes spread quickly.
In 1999, Keith and Sherri bought out their partners and made Sherri’s Crab Cakes a full-time venture. Since then, we’ve perfected our system for running a mobile food concession business and producing a delicious, fresh crab cakes at festivals and shows. In 2008, Keith and Sherri began teaching others their system which transitioned into our current Franchising Program.
Today, Sherri’s Crab Cakes and our 5 Franchisees can boast mobile food stands selling fresh crab cakes at shows and festivals from Boston to Florida. More importantly, Sherri’s Crab Cakes is known throughout the Eastern United States for our excellent fresh Crab Cakes, clean organized stands and friendly team! And, since our start in 1996, Sherri’s has sold over 1,000,000 Crab Cakes!
Bringing Sherri’s to the Pittsburgh, PA Area and Western Pennsylvania
Now Sherri’s is looking to expand to the Greater Pittsburgh and Western Pennsylvania region. Sherri’s Crab Cakes has been in a few festivals in the Pittsburgh area and other parts of Western Pennsylvania. And the reaction was the same we always hear: When are you coming back! Plus, the number of festivals within driving distance of Pittsburgh means there is plenty of opportunity. Here are two links listing a sampling of the festivals in this territory: Visit Pittsburgh: Annual Events, Festivals in PA: Pittsburgh & Her Countryside.
These listings are not meant to define or be construed as the final definition available franchise territory. If you want to learn more about the actual franchise territory or talk more about the opportunity, simply provide us with some basic information on how to get in touch with you!
What makes Sherri’s Franchisees successful?
The answer: The Sherri’s System; The Crab Cakes and Sherri’s Loyal Customers.
The Sherri’s System:Keith and Sherri were the very first operators of a Sherri’s Crab Cake mobile stand. So, they know what it takes to make a successful Sherri’s Franchise. And they have diligently documented this process in a detailed, easy to follow format. From the start you will know everything you need to be successful. Sherri’s franchise trainers will be there every step of the way: From Sherri’s proprietary methods for cooking the perfect crab cake to how to setup and stock your food stand to picking festivals based on Sherri’s extensive experience and knowledge of what makes for a successful and profitable experience.
Sherri’s specialize in making and selling one product:Crab Cakes. Focusing only on Crab Cakes has made Sherri’s Crab Cakes the World’s Greatest Concession Crab Cakes! Sherri’s Crab Cakes are 70% real jumbo lump and lump crab meat prepared in the traditional Maryland crab cake style. Sherri’s Crab Cakes proprietary spice recipe is the secret to their great taste. Our Crab Cakes are then grilled, not fried, to an eye-catching golden brown. The recipe and cooking process means Sherri’s Crab Cakes are not your typical concession food. Some festival goers even seek out Sherri’s Crab Cakes because they are one of the healthier food options at festivals.
Sherri’s has a diverse and loyal customer base. While customer demographics vary by location and type of festival, our staff and franchisees describe the average customer as 30-50 years old with an average or higher than average income level. More importantly, Sherri’s Crab Cake customers are loyal! If we’ve heard it once, we’ve heard it 10,000 times: “I only came to the festival to get your crab cakes!” And Sherri’s customers let their friends know it; both in person and on social media. The result:Consistent sales at each festival year after year! Word-of-mouth sells!
Why a Sherri’s Franchise?
Here’s what the experts say makes for a great franchise.
“First and foremost, a great franchise must have a great concept.”
Mark Siebert, CEO, iFranchise Group
“The great franchisors are doing everything in their power to keep their franchisees’ total investment low and to help franchisees reduce expenditures wherever possible.”
Jeff Elgin, CEO, FranChoice Inc.
Source: “What Makes a Franchise Great”, Entrepreneur
Sherri’s Great Concept
- Sherri’s customized sure-fire, simple system for operating mobile food stands.
- The best festival Crab Cake made from the freshest ingredients with loads of lump and jumbo crab meat.
- Time-tested secret spice recipe for Sherri’s Crab Cakes that keep customers coming backing for more; festival-after-festival, year-after-year.
Sherri’s has structured their franchises and investment requirements based on the founders’ own experience starting and running the first successful Sherri’s Crab Cakes mobile stands. This includes a franchise fee of $9,995 and additional investments in equipment such as your concession stand, inventory and expenses for when you first startup. Please provide us with your information so we can get back in touch with you to provide with all the information you need to decide if this the right opportunity for you.
Are you a good candidate for a Sherri’s Crab Cakes Franchise?
The successful Sherri’s franchisee is:
- A Motivated self-starter.
- Enthusiastic and exited to meet new people.
- Hard working but wants to enjoy their work.
- Has a strong business sense and drive to succeed!
If this describes you, then let’s talk!
Click here for Franchise offering information.
This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, filed, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involved either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration or notice filing requirements, or are covered by an applicable state exclusion or exemption.
Interested in learning about Franchising opportunities in Pittsburgh, PA and surrounding areas?
Provide us with some info on how to get in touch with you so we can start the conversation today!